Social Media Use by Chambers of Commerce and Industry (TCCI) in Turkey

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Author(s): Ali Acilar (Bilecik Şeyh Edebali University, Turkey)and Muzaffer Aydemir (Yıldız Technical University, Turkey)
Copyright: 2017
Pages: 27
Source title: Handbook of Research on Emerging Business Models and Managerial Strategies in the Nonprofit Sector
Source Author(s)/Editor(s): Lindy Lou West (Griffith University, Australia)and Andrew Worthington (Griffith University, Australia)
DOI: 10.4018/978-1-5225-2537-0.ch013

Keywords: Business Science Reference / Government & Law / Public & Sector Management / Public and Sector Management

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Abstract

This chapter empirically investigates the Turkish chambers of commerce and industry's social media usage. Specifically, the research explores the prevalence, types, frequency, reasons, and the most importantly effectiveness of social media usage among the Turkish Chambers of Commerce and Industry (TCCI). A web based survey conducted to gather data from the TCCI. The chapter consists of five main parts: Introduction, social media as a modern business imperative, survey about social media usage in Turkish chambers of commerce and industry, and conclusion.

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Social Media Use by Chambers of Commerce and Industry (TCCI) in Turkey

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