Social Networks and Trust-Building Processes: Implications for Organizational Environments

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Author(s): Blanca L. Delgado-Márquez (University of Granada, Spain), Nuria E. Hurtado-Torres (University of Granada, Spain)and J. Alberto Aragón-Correa (University of California at Berkeley, USA & University of Granada, Spain)
Copyright: 2012
Pages: 16
Source title: Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions
Source Author(s)/Editor(s): Maria Manuela Cruz-Cunha (Polytechnic Institute of Cavado and Ave, Portugal), Patricia Gonçalves (School of Technology at the Polytechnic Institute of Cavado and Ave, Portugal), Nuno Lopes (Polytechnic Institute of Cávado and Ave, Portugal), Eva Maria Miranda (Polytechnic Institute of Cávado and Ave, Portugal)and Goran D. Putnik (University of Minho, Portugal)
DOI: 10.4018/978-1-61350-168-9.ch018

Keywords: Business Science Reference / Human Aspects of Business / Media & Communications / Social Networking

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Abstract

One of the major debates currently in the literature about trust and management relies on the perspective of trust-building in organizations. In this chapter we draw on graph-based structures in order to investigate the role of individuals’ social networks as tools for enhancing potential trust-building processes at interpersonal level. The chapter relies on two main aspects. First, we propose a theoretical approach establishing a linkage between agents’ social networks and trust-building processes among unknown agents. Second, we carry out an experimental investigation focused on a laboratory experiment developed with students of Management and Economics bachelor degrees. Furthermore, we outline some implications for managers.

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