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Socially Responsible Application of Artificial Intelligence in Human Resources Management
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Author(s): Ana Marija Gričnik (Faculty of Economics and Business, University of Maribor, Slovenia), Matjaž Mulej (Faculty of Economics and Business, University of Maribor, Slovenia)and Simona Šarotar Žižek (Faculty of Economics and Business, University of Maribor, Slovenia)
Copyright: 2024
Pages: 62
Source title:
Balancing Human Rights, Social Responsibility, and Digital Ethics
Source Author(s)/Editor(s): Maja Pucelj (Faculty of Organisation Studies, Novo Mesto, Slovenia)and Rado Bohinc (EMUNI University, Piran, Slovenia)
DOI: 10.4018/979-8-3693-3334-1.ch004
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Abstract
Humankind faces growing artificial intelligence (AI) and AI-based applications, influencing almost every activity, including human resource management (HRM), revolutionizing humans' work nature and content, workers, workplaces, HRM processes, etc. AI can support various HRM practices, such as candidate selection, employee training, data analysis, evaluation, etc. If organizations appropriately utilize AI, they can enhance productivity and their general/individual work performance, streamline processes, and increase efficiency, ultimately improving employee engagement and well-being. Hence, organizations can use AI to stay ahead of their competitors and help develop an innovative sustainable socially responsible society (ISSRS) to overcome crises. AI should only be used as a tool and not to replace humans, which is essential for a creative, efficient, satisfying, and successful work environment.
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