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Some Cultural Issues in the Adoption of E-Learning: A Structuration Theory Approach
Abstract
The adoption of Information and Communication Technologies (ICTs) varies from one cultural context to another. This phenomenon of technology acceptance is not new anymore. While it is increasingly common due to globalization in some cultures, its use tends to be rejected by other cultures. Cultural factors are often identified as a crucial influence on the success or failure of Information Systems in general and ICT use in particular. This chapter is a theoretical foundation on which one can base the mutual influence of culture on the use of e-learning technologies. It highlights the cultural factors in macro and micro level that have been investigated in the literature of management. A theoretical basis for analysis in this area is developed using concepts drawn from the Structuration Theory of Giddens (1979). For this purpose, a qualitative exploratory approach has been adopted to address the research question.
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