IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Sport Atmospherics' Influence on the Event Experience

Sport Atmospherics' Influence on the Event Experience
View Sample PDF
Author(s): Mauro Palmero (University of Missouri, USA) and Kelly Price (East Tennessee State University, USA)
Copyright: 2021
Pages: 38
Source title: Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-7707-3.ch003

Purchase

View Sport Atmospherics' Influence on the Event Experience on the publisher's website for pricing and purchasing information.

Abstract

This chapter discusses traditional and online atmospherics as a sport marketing strategy. Though with traditional retail roots, atmospherics have emerged as a strategy that may be utilized in the physical, online, and mobile sport environments. A comprehensive review of major traditional and sports atmospheric variables, online atmospheric variables including augmented and virtual reality, and applications to sport are discussed. In addition, the spectator experience cycle is introduced with atmospheric correlations. The purpose of the chapter is to explain why traditional and online atmospherics are important to the sport industry and to demonstrate how sport marketers may use physical, online, or mobile atmospherics to enhance spectator experience, increase loyalty, impact attitude, consumer choice, and impact purchase behavior. In addition, the chapter is meant to emphasize the importance of atmospherics to ultimately achieve sport promotional/marketing objectives. Finally, future research directions are recommended.

Related Content

Veronica Baena, Marina Mattera. © 2021. 17 pages.
Raymond T. Stefani. © 2021. 19 pages.
Mauro Palmero, Kelly Price. © 2021. 38 pages.
Hyun Byun, Weisheng Chiu, Jung-sup Bae. © 2021. 17 pages.
Ho Keat Leng, Xinran Wu, Deping Zhong. © 2021. 14 pages.
Shi Ying Tan, Do Young Pyun. © 2021. 13 pages.
Ali Ahmed Abdelkader, Hussein Moselhy Syead Ahmed. © 2021. 23 pages.
Body Bottom