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Standardization Commercial Strategy: An EU Antitrust Perspective
Abstract
This contribution offers an overview of recent developments in European Union antitrust regulation of single-firm strategies in standardization. The law has moved cuttingly towards a rigid enforcement model securing the foundations and future benefits of standardization. There remains a paradoxical gap between effective single-firm strategy and antitrust enforcement. Whereas firms are maximizing their strategies to a position of strength and maximum security within standardization, the law is acting is suspicious of such activities. The law currently applied to standardization strategies and especially those that involve essential intellectual property represents a strong warning to firms strategizing in t field of standardization. In the main the law has focused on single-firm strategies and largely on the exclusion by a dominant firm of rivals from access to or use of essential technologies protected by intellectual property. This contribution reviews the antitrust repercussions for single-firms in standardization activities under EU antitrust rules.
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