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Strategic Alliance Between Toyota and Suzuki: Is It a Win for Toyota or a Loss for Suzuki?
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Author(s): Ruhi Sarangal (Chitkara Business School, Chitkara University, India), Ashok Kumar (Department of Defense and Strategic Studies, Himachal Pradesh University, India), Devesh Bathla (Chitkara Business School, Chitkara University, India), Prashant Chauhan (Chitkara Business School, Chitkara University, India), Aarti Dangwal (Chitkara Business School, Chitkara University, India)and Mankaj Mehta (Chitkara Business School, Chitkara University, India)
Copyright: 2023
Pages: 9
Source title:
Cases on the Resurgence of Emerging Businesses
Source Author(s)/Editor(s): Shefali Saluja (Chitkara Business School, Chitkara University, India), Dhiresh Kulshrestha (Chitkara Business School, Chitkara University, India)and Sandhir Sharma (Chitkara Business School, Chitkara University, India)
DOI: 10.4018/978-1-6684-8488-3.ch014
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Abstract
It was in the year 1977 in October that the Toyota Motor Corporation entered India. Toyota entered into a joint venture with the Kirloskar Group, therein establishing Toyota Kirloskar Motor Private Limited. Carving their place in the Indian automobile sector, Toyota has successfully carved its place known for their dependability and durability likewise as it was globally. In India, the cars like Corolla Altis sedan, Innova Crysta premium MPV, and the Fortuner premium SUV are one of the most popular models that run successfully. In addition to being the largest automobile manufacturer in the world, the Toyota camp has always been renowned for the cutting-edge technology and brilliant production practices it employs in its manufacturing operations. Toyota has always been a path finder propagating and manufacturing eco-friendly automobiles. Over the years Toyota has developed and mastered developing incredible and refined power plants, which empowers it to deliver tremendous power while minimising fuel consumption.
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