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Strategic Role of Social Networking and Personal Knowledge Management Competencies for Future Entrepreneurs
Abstract
The mission of this chapter is to explore the role of social networking and knowledge management competencies combined with social networking strategies as an essential component and support for the development of co-innovation and business co-creation processes for future and potential entrepreneurs enrolled in higher education programs. Business students are active users of social networks but usually do not have clear business-focus priorities when devoting their time to social networking. Social networks enable virtual communities which allow knowledge sharing and collaborative learning a different stages of new business development. These networks have the potential to create ties for cross-border business initiatives that cannot be created in face-to-face networks. Innovative ideas often emerge from combining different sources of knowledge. Social networks can be used for action learning and cross-border knowledge sharing in the academic context in order to enhance cross-border entrepreneurship.
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