The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Strategic Success, Supply Chain Performance, and Social Media: The Impact of New Technologies
Abstract
This chapter explores the impact of social media to provide critical communication about the firm's strategic plans to all stakeholders. Lack of communication is among the most frequently references for strategic failure. Additionally, the supply chain has become recognized by some firms as a strategic advantage, and social media provides new opportunities to communicate throughout the supply chain. Strategic success and supply chain performance can be enhanced through the use of social media and the resulting communication effectiveness to all stakeholders.
Related Content
|
Nitesh Behare, Rashmi D. Mahajan, Meenakshi Singh, Vishwanathan Iyer, Ushmita Gupta, Pritesh P. Somani.
© 2024.
36 pages.
|
|
Shikha Mittal.
© 2024.
21 pages.
|
|
Albérico Travassos Rosário.
© 2024.
31 pages.
|
|
Carla Sofia Ribeiro Murteira, Ana Cristina Antunes.
© 2024.
23 pages.
|
|
Mario Sierra Martin, Alvaro Díaz Casquero, Marina Sánchez Pérez, Bárbara Rando Rodríguez.
© 2024.
17 pages.
|
|
Poornima Nair, Sunita Kumar.
© 2024.
18 pages.
|
|
Neli Maria Mengalli, Antonio Aparecido Carvalho.
© 2024.
16 pages.
|
|
|