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Strategic Utilization of Data Mining

Strategic Utilization of Data Mining

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Author(s): Chandra S. Amaravadi (Western Illinois University, USA)
Copyright: 2005
Pages: 5
Source title: Encyclopedia of Information Science and Technology, First Edition
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-553-5.ch468

Keywords: Information Resources Management / Information Science Reference / Library & Information Science

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Abstract

In the past decade, a new and exciting technology has unfolded on the shores of the information systems area. Based on a combination of statistical and artificial intelligence techniques, data mining has emerged from relational databases and Online Analytical Processing as a powerful tool for organizational decision support (Shim et al., 2002).

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