Strategic View on Creating Business Value through Mobile Technologies

View Sample PDF

Author(s): Houman Younessi (Rensselaer Polytechnic Institute, USA)
Copyright: 2009
Pages: 11
Source title: Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives
Source Author(s)/Editor(s): Bhuvan Unhelkar (University of Western Sydney, Australia)
DOI: 10.4018/978-1-60566-156-8.ch001

Keywords: Business & Management / Business Science Reference / E-Business

Purchase

View Strategic View on Creating Business Value through Mobile Technologies on the publisher's website for pricing and purchasing information.

Abstract

Business value from any technology comes when it is applied, in practice, by the business to earn economic as well as social advantage. This is particularly true of mobile technologies, wherein their ability to provide location and time independence is a significant advantage to business. Such an advantage, however, can only be derived when mobile technologies are carefully incorporated, with a long-term strategic view in mind. This chapter describes and discusses such strategic view of mobile technologies in order to create business value.

The IRMA Community

Research IRM

Strategic View on Creating Business Value through Mobile Technologies

Purchase

Abstract

Related Content

IRMA Sponsors