Student Perceptions and Adoption of University Smart Card Systems

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Author(s): Jamie Murphy (University of Western Australia, Australia), Richard Lee (University of South Australia, Australia)and Evan Swinger (University of Western Australia, Australia)
Copyright: 2013
Pages: 16
Source title: User Perception and Influencing Factors of Technology in Everyday Life
Source Author(s)/Editor(s): Anabela Mesquita (ISCAP/IPP and Algoritmi Centre, University of Minho, Portugal)
DOI: 10.4018/978-1-4666-1954-8.ch011

Keywords: Human Aspects of Technology / Information Science Reference / Social Sciences & Humanities

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Abstract

This study investigated student adoption of university campus card (UCC) applications. A review of smart card, technology adoption and Unified Theory of Acceptance and Use of Technology (UTAUT) literature led to three focus groups and a survey of student perceptions and attitudes towards the university’s campus card. Perceptions of 17 UCC components differed significantly across four student variables – international versus domestic, willingness to load funds, gender, and university level – supporting and extending UTAUT. Willingness to load funds on their UCC differed significantly across 16 out of 17 components, followed by domestic versus overseas students differing on 14 components, university level differing on 13 components and gender on 10. Overall, students reported that extra UCC features would enhance the university’s image, improve their student experience, and encourage them to use UCCs. The results and managerial implications can help universities select and prioritise UCC functions for campus adoption and implementation.

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