Sustainable Development Values: What Do We Know From Developing Country Perspective?

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Author(s): Farzana Quoquab (Universiti Teknologi Malaysia, Malaysia), Fong Teng (Universiti Teknologi Malaysia, Malaysia), Jihad Mohammad (Universiti Teknologi Malaysia, Malaysia)and Ramayah Thurasamy (Universiti Sains Malaysia, Malaysia)
Copyright: 2018
Pages: 7
Source title: Driving Green Consumerism Through Strategic Sustainability Marketing
Source Author(s)/Editor(s): Farzana Quoquab (Universiti Teknologi Malaysia, Malaysia), Ramayah Thurasamy (Universiti Sains Malaysia, Malaysia)and Jihad Mohammad (Universiti Teknologi Malaysia, Malaysia)
DOI: 10.4018/978-1-5225-2912-5.ch011

Keywords: Business Science Reference / Environment & Agriculture / Marketing and Consumer Behavior / Sustainable Development

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Abstract

There is a great difference between developed and developing nations' perception about sustainability development values. As such, it is expected that the current sustainable development value facets might not represent the developing country needs as well. Therefore, there is a necessity to define sustainable development value and its dimension based on developing country perspective. The present study is such an attempt to fill this gap in the literature. 16 in-depth interviews were carried out to gain in-depth understanding about the phenomenon. Transcriptions were made and thematic analysis was utilized to analyse the qualitative data. It is crucial in order to achieve the nations' vision and its future sustainable development goals according to the nations need and demand.

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