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Swift Trust and Self-Organizing Virtual Communities
Abstract
Numerous communities of experts supported by firms tend nowadays to form an important part of corporate social capital. Composed of free will agents, those communities aim at creating knowledge through cognitive interactions and heavily rely on ICTs to free themselves from many constraints. Previous studies of such virtual groupings pointed out that their organization features were not similar to market nor hierarchy. Consequently, neither price nor contract or authority are used in such communities which rather seem to self-organize. Instead of traditional economic concepts, notions such as trust and leadership are advanced to explain the functioning of these virtual assemblies. This contribution proposed a tentative model which attempts to grasp some of the empirical aspects of these communities. More precisely, we were interested in the relation between trust, performance, and organizational feature within a given virtual group. Simulations of the model with different functions of swift trust display various organizational structures similar to those described by stylized facts. The organizational attributes range from pure collaborative communities to pure competitive ones. Intermediate cases also emerge with the appearance of leader(s).
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