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SWOT Analysis and a Case Study at Kayseri Airport

SWOT Analysis and a Case Study at Kayseri Airport
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Author(s): Sabiha Annaç Göv (Gaziantep University, Turkey)
Copyright: 2022
Pages: 19
Source title: Cases on Digital Strategies and Management Issues in Modern Organizations
Source Author(s)/Editor(s): José Duarte Santos (Instituto Superior Politécnico Gaya, Portugal)
DOI: 10.4018/978-1-7998-1630-0.ch010

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Abstract

In this study, Kayseri Airport, which operates under Dhmi in Kayseri, is discussed within the scope of SWOT analysis. As a result, the most powerful aspect of Kayseri Airport is its proximity to the city, and the weakest dimension of Kayseri Airport is the low frequency of flights during the daytime. The outstanding features of Kayseri Airport regarding the opportunities arising from the external environment are tourism potential of the city, transport modes supporting each other, investments around the airport, supporting civil aviation nationwide, development of trade volume of the city. The most important feature of Kayseri Airport regarding the threats arising from the external environment are that it is not seen as a direct departure/destination point for international flights and distorted construction around the airport land.

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