Teaching Media Literacy From a Cultural Studies Perspective

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Author(s): Jeffrey St. Onge (Ohio Northern University, USA)
Copyright: 2018
Pages: 17
Source title: Handbook of Research on Media Literacy in Higher Education Environments
Source Author(s)/Editor(s): Jayne Cubbage (Bowie State University, USA)
DOI: 10.4018/978-1-5225-4059-5.ch008

Keywords: Higher Education / Information Science Reference / Media & Communications / Multimedia Technology

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Abstract

This chapter outlines an approach to teaching media literacy from the perspective of cultural studies. It argues that this perspective is especially well-equipped to meet the challenges and demands of media literacy in the twenty-first century, and as such would be of use to scholars in multiple disciplines. Briefly, the course examines the various ways that media shape public culture by analyzing histories of propaganda, public relations, and news framing. In addition, students consider the role of social media in their lives through a focus on the variety of ways in which media shape messages. The chapter describes the logic of the course, key readings, and primary assignments geared toward synthesis of media concepts, democracy, and culture.

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