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Teaching Normatively: An Approach for Integrating Mission Values Across the Business Curriculum

Teaching Normatively: An Approach for Integrating Mission Values Across the Business Curriculum
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Author(s): Brian K. Steverson (Gonzaga University, USA) and Adriane D. Leithauser (Gonzaga University, USA)
Copyright: 2021
Pages: 19
Source title: Research Anthology on Business and Technical Education in the Information Era
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-5345-9.ch010

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Abstract

This chapter offers a way to seamlessly, efficiently, and effectively integrate mission values into any core business course. It describes an approach to teaching business ethics developed over the past two decades and explains how that approach can be used by any business faculty to incorporate into their courses a substantive discussion of the role of mission values in contextualizing the specific knowledge and skills that business students are asked to master as they move through the curriculum. This approach to mission-driven business education is properly described as teaching normatively.

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