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Teaching Peace and Marketing Education: From Pieces to Peace

Teaching Peace and Marketing Education: From Pieces to Peace
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Author(s): Maria Lai-Ling Lam (Point Loma Nazarene University, USA)
Copyright: 2018
Pages: 34
Source title: Business Education and Ethics: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-3153-1.ch047

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Abstract

This chapter presents a peace-centered process of teaching marketing that the author has implemented during 2002-2015 academic years with undergraduate and graduate business students in various marketing courses at two Christian Universities in the United States. The peace-centered process is related to the development of a unified world view about human life in a culture of peace and culture of healing and the development of virtues in a marketing career. The chapter discusses (1) the manifestation of violence in marketing, (2) the concept of a peace-centered process of teaching marketing, (3) the responsibility of marketing educators, and (4) the seven pedagogical strategies for this approach.

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