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Television as Vehicle for Community Development: A Study of Lotunlotun Programme on (B.C.O.S.) Television, Nigeria

Television as Vehicle for Community Development: A Study of Lotunlotun Programme on (B.C.O.S.) Television, Nigeria
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Author(s): Kola Adesina (Crescent University, Nigeria), Okunnu Ganiu (Crescent University, Nigeria) and Olanlokun Sukurat R. (Cresent University, Nigeria)
Copyright: 2018
Pages: 25
Source title: Exploring Journalism Practice and Perception in Developing Countries
Source Author(s)/Editor(s): Abiodun Salawu (North West University, South Africa) and Toyosi Olugbenga Samson Owolabi (Lagos State University, Nigeria)
DOI: 10.4018/978-1-5225-3376-4.ch004

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Abstract

The study was aimed at assessing the role of television programmes on community development with a focus on Lotunlotun programme on Broadcasting Corporation of Oyo State (B.C.O.S.) television. The study attempted to assess how the programme was packaged to mobilize people at the community level. It also attempted to determine the peoples' opinion on Lotunlotun programme and the influence of the programme on the target audience. The study adopted development media theory and participatory media theory as its theoretical framework. The subjects of the study were youths and adults who were target audience of Lotunlotun programme (people within the age range of 18-50). The study utilised questionnaires and interview to solicit responses from respondents. The study proved that television programmes play positive roles in community development. It was discovered that the objectives of the programme were to improve the ways of life of people and bring the government closer to the people. It was discovered that due to the positive influence of the programme, majority of the respondents have started contributing to developmental issues in the community.

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