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The Contribution of Artificial Intelligence to the Business and Marketing Strategy
Abstract
Modern technologies are considered indispensable tools in companies' development. At this stage, with the emergence of artificial intelligence usage, several transformations have been experienced with the new strategic context which influences the business and the marketing of companies' activities. To do this, they take into consideration the need for the integration and the involvement with this technology to minimize the risks in their development. The importance of this work is to emphasize a literature review which specifies the role of AI in improving the business and marketing strategic to arrive at a relevant adoption solution.
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