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The Entrepreneurial Spirit Based on Social Values: The Digital Generation

The Entrepreneurial Spirit Based on Social Values: The Digital Generation
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Author(s): María Dolores Sánchez-Fernández (University of A Coruña, Spain) and Martha Ríos Manríquez (University of Guanajuato, Mexico)
Copyright: 2018
Pages: 21
Source title: User Innovation and the Entrepreneurship Phenomenon in the Digital Economy
Source Author(s)/Editor(s): Pedro Isaias (Information Systems and Technology Management School, The University of New South Wales, Australia) and Luísa Cagica Carvalho (Universidade Aberta, Portugal & Universidade de Evora, Portugal)
DOI: 10.4018/978-1-5225-2826-5.ch009

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Abstract

In this work, within the framework of Institutional Theory and based on the socially responsible values, we analyzed the entrepreneurial spirit of the future entrepreneurs of Generation Z, (the digital generation) (Scott, 2013). This was an exploratory and quantitative study developed between January and May in 2016. The data were analyzed using the statistics software SPSS and using a descriptive analysis with a multivariate factor analysis. The objective of this study involved discovering what motivates and influences the future entrepreneurs of Generation Z in the implementation of Corporate Social Responsibility (CSR) practices. The results that present this work, seek to help the institutions to receive a greater rate of return on investment from the actions that influence future entrepreneurs.

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