The Extensive Communication to Hybridism and “Animaverbivocovisualidade” (AV3)

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Author(s): Antonio Miranda (Universidade de Brasília, Brazil)and Elmira Luzia Simeão (Universidade de Brasília, Brazil)
Copyright: 2016
Pages: 14
Source title: Handbook of Research on Comparative Approaches to the Digital Age Revolution in Europe and the Americas
Source Author(s)/Editor(s): Brasilina Passarelli (School of Communications and Arts, University of São Paulo, Brazil), Joseph Straubhaar (The University of Texas at Austin, USA)and Aurora Cuevas-Cerveró (Complutense University of Madrid, Spain)
DOI: 10.4018/978-1-4666-8740-0.ch003

Keywords: Human Aspects of Technology / Information Science Reference / Social Sciences & Humanities / Socio-Economic Development

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Abstract

AV3 consists of a type of language that is presented by means of technological convergence, complemented by hybridism of formats and records, that awakens a creative action which integrates the senses. This language has been empowering the composition of structures of information, making it more complex and eclectic in terms of content, and also, ever more “charming” and enticing not only to the “eye”, but to a unified perception of all the senses. The language of the combinatory AV3 engages the organization of compounds. It derived from conventional structures of text, image and sound in order to transform them into new structures, reconciling their differences in concrete possibilities of information and direction.

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The Extensive Communication to Hybridism and “Animaverbivocovisualidade” (AV3)

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