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The Impact of Corporate Digital Responsibility (CDR) on Internal Stakeholders' Satisfaction in Hungarian Upscale Hotels
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Author(s): Edit Kővári (University of Pannonia, Hungary), Mohamad Saleh (University of Pannonia, Hungary)and Gyöngyi Steinbachné Hajmásy (University of Pannonia, Hungary)
Copyright: 2022
Pages: 17
Source title:
New Governance and Management in Touristic Destinations
Source Author(s)/Editor(s): Marco Valeri (Niccolò Cusano University, Italy)
DOI: 10.4018/978-1-6684-3889-3.ch003
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Abstract
Digital transformation and artificial intelligence are considered among the most vital trending topics in the process of hospitality sector evolution. Many scholars found that digital transformation and artificial intelligence cause a massive shift in all aspects of the hospitality sector and digital technology application that impact the whole facet of internal and external stakeholders' lives. However, the adoption of digitalization and artificial intelligence is considered a strength. Corporate digital responsibility (CDR) is a strategy that enhances trust between the companies adopting digitalization and their primary stakeholders. Internal and external stakeholders' satisfaction develop contemporary social responsibility (CSR) challenges in the decision-making process in acquiring, analysing, implementing, and assessing for adopting digitalization in the hospitality sector. This chapter aims to give a literature review focusing on CDR and its relation analyses to hotel industry's internal stakeholders' satisfaction trough a Hungarian case study.
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