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The Impact of Digital Transformation on Freelancer Well-Being: Insight From Slovenia

The Impact of Digital Transformation on Freelancer Well-Being: Insight From Slovenia
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Author(s): Ivona Huđek (Faculty of Economics and Business, University of Maribor, Slovenia)and Karin Širec (Faculty of Economics and Business, University of Maribor, Slovenia)
Copyright: 2023
Pages: 36
Source title: Digital Psychology’s Impact on Business and Society
Source Author(s)/Editor(s): Muhammad Anshari (Universiti Brunei Darussalam, Brunei), Abdur Razzaq (Universitas Islam Negeri Raden Fatah Palembang, Indonesia), Mia Fithriyah (Indonesia Open University, Indonesia)and Akmal Nasri Kamal (Universiti Brunei Darussalam, Brunei)
DOI: 10.4018/978-1-6684-6108-2.ch003

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Abstract

This chapter relates to digital transformation and its impact on the labor market, with a focus on the emergence of new business models characterized by less reliance on physical elements-the “gig economy.” As a result, new forms of work such as freelancers are taking an increasingly large share of the labor market, characterized by self-directed and independent career development. Although global leaders face the challenge of harnessing this trend and promoting its economic benefits while ensuring an inclusive society by preventing social polarization in labor markets, findings suggest that social protection and appreciation for new forms of work are still low. Using 200 Slovenian freelancers, the authors examine demographic characteristics, motivation for freelancing, and their subjective well-being. Accordingly, the implications for policymakers are to invest more effort in creating a supportive ecosystem that is open not only to “standard” but also to new contemporary and digitally enabled careers.

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