The Impact of Social Media on Cultural Tourism

View Sample PDF

Author(s): Evangelia Marinakou (Royal University for Women, Bahrain), Charalampos Giousmpasoglou (Bahrain Polytechnic, Bahrain)and Vasileios Paliktzoglou (University of Eastern Finland – Joensuu, Finland)
Copyright: 2015
Pages: 18
Source title: Implications of Social Media Use in Personal and Professional Settings
Source Author(s)/Editor(s): Vladlena Benson (Kingston Business School, Kingston University, UK)and Stephanie Morgan (Kingston Business School, Kingston University, UK)
DOI: 10.4018/978-1-4666-7401-1.ch012

Keywords: Information Science Reference / Media & Communications / Social Computing / Social Networking

Purchase

View on the publisher's website for pricing and purchasing information.

Abstract

Social networks have become very popular recently in the tourism sector. This chapter presents the use of social media and more specifically Trip Advisor in reference to reviews of cultural attractions and their potential influence on the development of cultural tourism in Bahrain. The findings propose that people use Trip Advisor to collect information about a destination and share experiences with other community members. They also suggest that cultural tourism has a potential to grow in the region; however, there should be more information available. The cultural attractions should be more organized, offer more information, and enhance the cultural experience. This chapter recommends that social networks and Trip Advisor should be used by the local tourism authorities for the development and promotion of cultural tourism in Bahrain. Finally, the attraction websites should be further enhanced and other social media could be used to communicate with visitors in Bahrain.

The IRMA Community

Research IRM

The Impact of Social Media on Cultural Tourism

Purchase

Abstract

Related Content

IRMA Sponsors