The Influence of Groupthink on Culture and Conflict in Twitter

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Author(s): Godfrey A. Steele (The University of the West Indies, Trinidad and Tobago)and Niekitta Zephyrine (The University of the West Indies, Trinidad and Tobago)
Copyright: 2018
Pages: 27
Source title: Reconceptualizing New Media and Intercultural Communication in a Networked Society
Source Author(s)/Editor(s): Nurhayat Bilge (Florida International University, USA)and María Inés Marino (Florida International University, USA)
DOI: 10.4018/978-1-5225-3784-7.ch009

Keywords: Digital Communications / Information Science Reference / Media & Communications

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Abstract

Groupthink puts pressure on individuals to conform to social norms, but anonymity has been found to reduce or lessen such influence. Apart from anonymity, the significance of the topic and self-censorship may or may not contribute to the influence of groupthink. Groupthink has been studied in the context of social media using various approaches, but to date it remains unclear how much and to what extent it influences the conflict among users within this cultural context. This chapter describes approaches to studying the influence of groupthink on the users of an open social media platform (e.g., Twitter) and proposes a methodology for conducting a study. Using data from a selected hashtag, it reports on the application of theory to research, considers the role and influence of groupthink, and discusses the implications of the findings for reconceptualizing approaches to the study of new media.

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The Influence of Groupthink on Culture and Conflict in Twitter

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