The Information and the Strategy Business

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Author(s): George Leal Jamil (FUMEC University, Brazil)
Copyright: 2018
Pages: 34
Source title: Handbook of Research on Knowledge Management for Contemporary Business Environments
Source Author(s)/Editor(s): Armando Malheiro (University of Porto, Portugal), Fernanda Ribeiro (University of Porto, Portugal), George Leal Jamil (Fumec University, Brazil), Jose Pocas Rascao (Polytechnic of Setubal, Portugal)and Oscar Mealha (University of Aveiro, Portugal)
DOI: 10.4018/978-1-5225-3725-0.ch017

Keywords: Business and Organizational Research / Business Science Reference / Knowledge Management / Library & Information Science

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Abstract

In recent years we have witnessed a major transformation in society. We went from a society based on industry and transport to another based on information and knowledge. A major challenge for managers is to understand what the information is for formulation, definition, implementation, and control the strategy. The strategy for any organization can be set from the outside in. According to the schools of positioning, the offer of products will have to adapt to changes in the environment. Or from the inside out. According to the movement's schools, the organization influences the middle engaging with your innovative product offerings, since it has skills and capabilities that competitors don't have and that are difficult to imitate or buy. This chapter explores information and business strategies.

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