The Journey of the Tourism Industry From Digital Marketing to Metaverse Network

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Author(s): Betül Garda (Selcuk University Social Science Vocational School, Turkey)
Copyright: 2023
Pages: 17
Source title: Economic and Social Implications of Information and Communication Technologies
Source Author(s)/Editor(s): Yilmaz Bayar (Bandirma Onyedi Eylul University, Turkey)and Lina Karabetyan (Independent Researcher, Turkey)
DOI: 10.4018/978-1-6684-6620-9.ch009

Keywords: Digital Media / Human Aspects of Technology / Information Science Reference / Social Sciences & Humanities

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Abstract

Metaverse virtual tourism market, which is frequently mentioned as a result of this change, will appear as an alternative tourism type that allows people living in different countries to travel to the same country or different countries in the virtual world. Consequently, it is possible that the Metaverse virtual tourism market will become widespread as an alternative niche market to traditional tourism in the near future. For this reason, it is anticipated that the conceptual framework presented by the department about digital tourism marketing and metaverse network will contribute to the sector and future academic studies.

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The Journey of the Tourism Industry From Digital Marketing to Metaverse Network

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