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The Malaysian Cocoa Industry
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Author(s): Muhammad Sallehudin Ali (Universiti Teknologi MARA, Malaysia), Sehrish Tariq (Universiti Teknologi MARA, Malaysia)and Selvakkumar K. N. Vaiappuri (Universiti Teknologi MARA, Malaysia)
Copyright: 2023
Pages: 15
Source title:
Cases on the Resurgence of Emerging Businesses
Source Author(s)/Editor(s): Shefali Saluja (Chitkara Business School, Chitkara University, India), Dhiresh Kulshrestha (Chitkara Business School, Chitkara University, India)and Sandhir Sharma (Chitkara Business School, Chitkara University, India)
DOI: 10.4018/978-1-6684-8488-3.ch018
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Abstract
Cacao has been cultivated in Malaysia for almost two centuries, with the first pods being discovered in a garden in Malacca in 1778. The arrival of the fruit on these beaches is generally dated to 1770, when it was introduced by sailors from Sri Lanka, then known as Ceylon. In 2021, the worldwide cocoa and chocolate industry was estimated to be worth 46.91 billion USD. The market is expected to increase at a compound annual growth rate (CAGR) of 4.98% between 2022 and 2029, from USD 48.29 billion to USD 67.88 billion. This chapter will be comprehensive about the cocoa industry. It will widely cover the history of cocoa, the types of cocoa, and an understanding of cocoa throughout the overview of the cocoa industry in the world. This case study concludes by discussing the issues and threat of the cocoa industry in Malaysia from the economic perspectives.
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