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The Model for Applying the Sufficiency Economy Philosophy of Different Generations in Bangkok and Its Vicinity

The Model for Applying the Sufficiency Economy Philosophy of Different Generations in Bangkok and Its Vicinity
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Author(s): Darin Photangtham (Nakhon Pathom Rajabhat University, Thailand)and Wisit Rittiboonchai (Nakhon Pathom Rajabhat University, Thailand)
Copyright: 2021
Pages: 16
Source title: Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN
Source Author(s)/Editor(s): Mohammad Nabil Almunawar (Universiti Brunei Darussalam, Brunei), Muhammad Anshari (Universiti Brunei Darussalam, Brunei)and Syamimi Ariff Lim (Universiti Brunei Darussalam, Brunei)
DOI: 10.4018/978-1-7998-4984-1.ch013

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Abstract

The purposes of this study were to 1) study the model for applying the sufficiency economy philosophy of different generations in Bangkok and its vicinity area and 2) compare the model for applying the sufficiency economy philosophy of different generations in Bangkok and its vicinity area. The study found that 1) the model for applying the sufficiency economy philosophy of Generation X was moral more than knowledge in every item. The condition of moral was mostly affected with SELF β =0.74, and the condition with knowledge was affected more than moral with RESON β =0.34. The model for applying the sufficiency economy philosophy of Generation Y was moral more than knowledge in every item with RESON β =0.78. The knowledge items were more than RESON β =0.50. The model for applying the sufficiency economy philosophy of Generation Z was in some items with RESON β =0.66; the condition with knowledge was affected more than moral with MODER β =0.98, and the model for applying the sufficiency economy philosophy of different generations in Bangkok and its vicinity area were different.

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