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The New Jersey YouTube Experience Survey: New Research and Observations
Abstract
YouTube has changed dramatically since 2005, both in look and platform functionality. There have also been many culturally and internationally relevant events that probably would have not received as much attention from the popular press without YouTube's video sharing and distribution power. This chapter presents current and original research on YouTubers' attitudes, behaviors, and beliefs about YouTube, using the research plan and model designed for the Bronx YouTube pilot study in 2009 described in detail in Chapter 7. New research in the areas of surveillance and learning in YouTube offers insight into how research participants (university students in New Jersey) use YouTube and what they think regarding its potential to help them learn. This chapter also offers observations on the research outcomes and potential future research possibilities in a growing body of scholarly work regarding online activity and the relationship between new technologies and people. As in the 2009 Bronx study, this chapter argues that, while YouTubers are aware of YouTube and Google surveillance strategies and are not necessarily in control of those strategies, they are unconcerned about surveillance unless money or email information might be unprotected. More work along the lines of focus groups and randomized experimental studies will provide better evidence from which generalized conclusions can be drawn regarding people and technology in the YouTube digital sphere. The New Jersey YouTube Experience research study focused on how YouTuber's learn and acquire all types of knowledge. The descriptive results indicate that, as suggested in the earlier Bronx study, YouTubers' obtain information from a variety of sources including professional academics, lay people, corporate interests and random commenters. YouTubers' learn at every level and people of all types are participating in transmitting knowledge. Generally, this happens with little immediate financial benefit although for-profit driven education and learning in YouTube is becoming more prevalent. While the knowledge creation in YouTube isn't all accurate, or even relevant, and sometimes comes with strong bias and personal agendas, this is also true in traditional education although many of us would like to think otherwise.
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