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The Power of Words in Crowdfunding
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Author(s): Yuanqing Li (Dominican University, USA)and Sibin Wu (University of Texas Rio Grande Valley, USA)
Copyright: 2021
Pages: 33
Source title:
Multidisciplinary Approaches to Crowdfunding Platforms
Source Author(s)/Editor(s): Carla Sofia Vicente Negrão (University of Coimbra, Portugal)and João António Furtado Brito (University of Cape Verde, Cape Verde)
DOI: 10.4018/978-1-7998-3226-3.ch008
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Abstract
In this chapter, the authors first provide an overview of the crowdfunding phenomenon. Through the literature review of crowdfunding success factors in the four models, the authors then summarize that the current entrepreneurial research focused on success factors has failed to sufficiently examine how the power of words would affect crowdfunding. Therefore, the authors propose that non-verbal and verbal cues are crucial to entrepreneurial financing success. Based on the insufficient research related with those cues, especially the non-verbal ones, the authors open an area of study on non-verbal and verbal cues in the entrepreneurial financing process by conducting and writing this chapter.
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