Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

The Pragmatics of Political Deception on Facebook

The Pragmatics of Political Deception on Facebook
View Sample PDF
Author(s): Ezekiel Olajimbiti (Elizade University, Nigeria)
Copyright: 2023
Pages: 17
Source title: Research Anthology on Social Media's Influence on Government, Politics, and Social Movements
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-6684-7472-3.ch036


View The Pragmatics of Political Deception on Facebook on the publisher's website for pricing and purchasing information.


Facebook, an intrinsic part of 21st century social realities where cognitive-participatory activities are largely captured, is consistently explored for political deception. This chapter investigates how participants utilize language to deceive politically the Nigerian electorate on Facebook. For data, 250 Facebook posts on Nigerian politics were sampled, out of which 50 were purposefully selected for being highly rich in deceptive content in order to unpack online deception through multimodal critical discourse analysis. Four deceptive forms—equivocation of identity, exaggeration of performance, falsification of corruption cases, and concealment of offences—within two socio-political contexts—election and opposition—constituted the posts. These prompt an evocation of a messianic figure, blunt condemnation, and evocation of sympathy and retrospection to achieve the political intentions of criticism, self-presentation, silent opposition, and galvanizing public support. The chapter concludes that political propaganda taps into Facebook users to appeal to their political biases and sway their opinions.

Related Content

Nitesh Behare, Rashmi D. Mahajan, Meenakshi Singh, Vishwanathan Iyer, Ushmita Gupta, Pritesh P. Somani. © 2024. 36 pages.
Shikha Mittal. © 2024. 21 pages.
Albérico Travassos Rosário. © 2024. 31 pages.
Carla Sofia Ribeiro Murteira, Ana Cristina Antunes. © 2024. 23 pages.
Mario Sierra Martin, Alvaro Díaz Casquero, Marina Sánchez Pérez, Bárbara Rando Rodríguez. © 2024. 17 pages.
Poornima Nair, Sunita Kumar. © 2024. 18 pages.
Neli Maria Mengalli, Antonio Aparecido Carvalho. © 2024. 16 pages.
Body Bottom