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The Representation of Public Relations Profession and Public Relations Practitioners in the Context of Entertainment Culture in Turkish TV Series
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Author(s):
Hilal Ozdemir Cakir (İstanbul Commerce University, Turkey)
Copyright:
2014
Pages:
19
Source title:
Handbook of Research on the Impact of Culture and Society on the Entertainment Industry
Source Author(s)/Editor(s):
R. Gulay Ozturk
(İstanbul Commerce University, Turkey)
DOI:
10.4018/978-1-4666-6190-5.ch023
Keywords:
Culture & Population Studies
/
Digital Media
/
Information Science Reference
/
Social Sciences & Humanities
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The Representation of Public Relations Profession and Public Relations Practitioners in the Context of Entertainment Culture in Turkish TV Series
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Abstract
The purpose of this chapter is to explore how the public relations profession and public relations practicioners are depicted in Turkish television series between the years 2000-2010, which are the most preffered entertainment sources of the public on TV. A study is conducted using qualitative content analysis of the two Turkish TV series that had the highest ratings. It analyses the public relations practitioners' characters and occupational roles to look for positive or negative portrayals in order to understand whether these portrayals are shedding a positive or negative light upon the profession of public relations. The results of the study shows that in both of the TV series public the relations profession and public relations characters are portrayed positively in general and from a professional perspective in both of the TV series.
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