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The Rising Trend of Artificial Intelligence in Social Media: Applications, Challenges, and Opportunities
Abstract
Artificial intelligence (AI) is a branch of cognitive science concerned with intelligent machines capable of doing tasks formerly accomplished by humans. It focuses on using computers to perform activities that require knowledge, perception, reasoning, comprehension, and cognitive talents. AI algorithms can be trained to exploit individual actions, preferences, opinions, and interests. They can educate machines to behave in human-like ways. Furthermore, AI can learn these habits much faster than humans. Artificial intelligence is used in various industries to automate and increase the efficacy of specific processes and excessively in social media. Organizations use social media to reach many people by assessing their general perception and learning about their feelings and reactions to brands and products through AI However, there is a knowledge gap in the literature when holistically exploring AI's role in social media, its application, challenges, and opportunities.
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