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The Role of Academic Values in Higher Education Convergence in Romania: A New Approach

The Role of Academic Values in Higher Education Convergence in Romania: A New Approach
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Author(s): Victoria A. Seitz (California State University – San Bernardino, USA) and Mariana Nicolae (Bucharest University of Economic Studies, Romania)
Copyright: 2014
Pages: 15
Source title: Handbook of Research on Trends in European Higher Education Convergence
Source Author(s)/Editor(s): Alina Mihaela Dima (Bucharest Academy of Economic Studies, Romania)
DOI: 10.4018/978-1-4666-5998-8.ch009

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Abstract

The Bologna process set forth a transformation among institutions of higher education in Europe to increase student and staff mobility and to make the European Union more competitive in the world education market. Years of a centrally planned system, isolation from the international conversations, and developments of higher education values made the implementation of the Bologna process in Romania a difficult and controversial one. This chapter introduces a concept from the marketing literature regarding brand globalization that recognizes and supports an integral part of the Bologna process – that of academic values. Moreover, the discussion presents findings from an empirical study regarding leadership aspects in Romanian higher education. Recommendations are then provided as to the implementation of those values in Romania's higher education system.

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