The Role of Social Networks in Choosing a Tourist Destination in the Case of Saudi Tourists

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Author(s): Walid Chouari (College of Arts, King Faisal University, Saudi Arabia), Monia Ben Ltaifa (College of Community in Abqaiq, King Faisal University, Saudi Arabia)and Abdelkader Mohamed Sghaier Derbali (Applied College, Taibah University, Saudi Arabia)
Copyright: 2024
Pages: 24
Source title: Recent Developments in Financial Management and Economics
Source Author(s)/Editor(s): Abdelkader Mohamed Sghaier Derbali (Taibah University, Saudi Arabia)
DOI: 10.4018/979-8-3693-2683-1.ch013

Keywords: Accounting and Finance / Business & Management / Business Science Reference / Economics & Economic Theory

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Abstract

This chapter is about exploring the role of social media and blogs in choosing a destination from the perspective of Saudi tourists. The authors use a sample of people who are planning their destination. The study is based on a survey of 1200 Saudi tourists in the end of 2021 year. To do so, the authors use a Pearson test, a measure of the stability of the questionnaire by the coefficient of Alpha-Cronbach. Also, they employ a descriptive analysis to explain the impact of social networks in choosing a tourist destination. The empirical results show that the role of the internet in general and social media, in particular, plays an important role in the Saudi tourist's choice of a destination. Facebook is the most frequently consulted social network when choosing a destination. Tourists in Saudi Arabia book their stay 1 to 3 months in advance at a physical travel agency and book accommodation and transport.

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The Role of Social Networks in Choosing a Tourist Destination in the Case of Saudi Tourists

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