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The Understanding of Entertainment in Press Enterprises in Turkey
Abstract
Marketing techniques have been developed in print media for more than a century in order to increase demand for newspapers and magazines. Readers' choices are determined to be impacted by the promotional practices that have become a crucial financing source for newspapers in the free market economy and the related competitive advantages existing in our country. As an effective promotion method used by companies at press organizations to introduce themselves to their potential customers or to increase their sales, promotional materials were distributed in the past for any entertainment and sales-boosting purposes, without considering their pedagogical effect or the potential harm to the children. It was later agreed that such materials should mainly include educational aspects, as decided by the government. Therefore, the main purpose of this chapter is to describe the recreational promotion products as well as a basic background on the reasons for distributing such products.
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