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The Uniqueness of Iceland as a Tourist Concept and Internal Discourse
Abstract
The chapter concerns the uniqueness of Iceland as a rich and ambiguous concept which extends modern tourist discourse, performs different functions and is essentially located within a particular network of communication between the local people and visitors. The analysis is based on a collective monograph published in Poland, in which Icelandic writers, film-makers and social activists talk to outsiders about their country. The research addresses the following questions: What does the concept of uniqueness mean for Icelanders and what role does it play in a broader discourse related to Iceland? What positions do Icelandic actors take within the thesis of uniqueness of the place where they live? In what aspects do they try to maintain or destroy the tourist definition of their place? In result it is visible how the attractive tourist vision is unmasked as a dangerous illusion. The authors express the opinion that Iceland is being too deeply and too painfully stripped of the myth of particularity and this has become an important part of Icelanders' reality, which they have to deal with
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