The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
The Urban Sensescapes and Sensory Destination Branding
Abstract
The sensory attractiveness of destinations has recently been one of the most important focal points when considering the impact of senses on positive and memorable travel experiences. Specifically, urban areas reflect different multisensory dimensions that can be analyzed and included in marketing efforts to stimulate positive tourists' experience and memory of a place, but also to encourage local sustainable development. Despite the fact that tourism studies center tourist experience mainly on visual impressions, recent researches stress the importance of recognizing and understanding the role of the human body in forming positive experiences, which is in tourism literature known as sensescapes (i.e., tactile, visual, gustatory, olfactory, and auditory senses).
Related Content
|
Suneel Kumar, Varinder Kumar, Marco Valeri, Nisha Devi, Kamlesh Attri.
© 2024.
28 pages.
|
|
Tuğçe Şimşek.
© 2024.
28 pages.
|
|
Maja Turnsek, Adele Ladkin.
© 2024.
25 pages.
|
|
Alkistis Papaioannou, Panagiotis Dimitropoulos.
© 2024.
17 pages.
|
|
Kannapat Kankaew, Parinya Nakpathom, Alhuda Chanitphattana, Hataipat Phungpumkaew, Kwanporn Boonnag, Gilbert C. Magulod Jr.
© 2024.
16 pages.
|
|
Jessica Patrícia Ferreira, Bruno Barbosa Sousa, Nuno Costa.
© 2024.
26 pages.
|
|
Anup Kaith, Geeta Sachdeva.
© 2024.
22 pages.
|
|
|