The Use of Artificial Intelligence in Data Analysis and Business Intelligence

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Author(s): Devesh Kumar (School of Commerce and Management Studies, Central University of Himachal Pradesh, Dharamshala, India)
Copyright: 2023
Pages: 10
Source title: AI and Emotional Intelligence for Modern Business Management
Source Author(s)/Editor(s): Bhawana Bhardwaj (Central University of Himachal Pradesh, India), Dipanker Sharma (Central University of Himachal Pradesh, India)and Mohinder Chand Dhiman (Kurukshetra University, India)
DOI: 10.4018/979-8-3693-0418-1.ch020

Keywords: Artificial Intelligence / Business Science Reference / Computer Science & IT / Management Science

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Abstract

This chapter provides a comprehensive exploration of the integration of artificial intelligence (AI) in data analysis and business intelligence. It begins by elucidating fundamental AI techniques such as machine learning, natural language processing, and deep learning, showcasing their applicability in deciphering complex datasets. Real-world case studies spanning various industries underscore AI's capacity to unveil patterns, predict trends, and optimize operations. The chapter further delves into AI's role in enhancing business intelligence platforms, facilitating informed decision-making through timely and accurate insights. Ethical considerations and challenges inherent in AI-driven analysis are addressed, emphasizing responsible implementation. Ultimately, the chapter offers a glimpse into future advancements while highlighting AI's pivotal role in reshaping data-driven decision-making processes and fostering innovation in the business realm.

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The Use of Artificial Intelligence in Data Analysis and Business Intelligence

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