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Thinking Outside the Boxes: Communication, Mixed Method, and Convergence

Thinking Outside the Boxes: Communication, Mixed Method, and Convergence
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Author(s): Safak Etike (Yozgat Bozok Universitesi, Turkey)
Copyright: 2020
Pages: 15
Source title: Handbook of Research on the Political Economy of Communications and Media
Source Author(s)/Editor(s): Serpil Karlidag (Baskent University, Turkey) and Selda Bulut (Ankara Haci Bayram Veli University, Turkey)
DOI: 10.4018/978-1-7998-3270-6.ch012

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Abstract

The aim of this study is to conduct a critical discussion within a political economy framework on the use of mixed method, which is an increasing tendency in communication research, and its philosophical foundations in post-positivism. In the study, the mixed method called as “third methodological movement of the 21st century,” the limitations of the attempts to combine qualitative and quantitative methods in the positivist and postpositivist paradigm are revealed. The study discusses how the convergence of quantitative and qualitative methods in critical economy politics can be possible and what opportunities it offers in an effort to make a holistic explanation of social reality.

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