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Tourism Entrepreneurship in Innovation Sustainability: Challenges and Opportunities
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Author(s): Albérico Travassos Rosário (GOVCOPP, IADE, Universidade Europeia, Portugal)
Copyright: 2023
Pages: 26
Source title:
Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service
Source Author(s)/Editor(s): Gonçalo Poeta Fernandes (CITUR, Polytechnic Institute of Guarda, Portugal & CICS, Universidade NOVA de Lisboa, Portugal)and António Silva Melo (CiTUR, Polytechnic Institute of Porto, Portugal & CIDTFF, University of Aveiro, Portugal)
DOI: 10.4018/978-1-6684-6985-9.ch011
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Abstract
The increasing wealth and economic development have dramatically driven rapid growth in the tourism industry, making it one of the fastest growing and developing industries worldwide. Tourism entrepreneurship should involve adopting a green business model innovation that is more efficient and leads to low carbon production to balance the needs of the tourists with those of their desired destinations. Despite sustainability being a core concept in current policies and trends in the last decade, most company managers in the tourism industry are yet to incorporate it into the agenda. Based on this research gap, a systematic review of the bibliometric literature was conducted, and data was synthesized from 80 documents identified through the Scopus indexation using. This chapter aims to evaluate the challenges and opportunities of innovation sustainability in tourism entrepreneurship, thus building a clear image of what should be done to overcome the obstacles and increase awareness of the need for sustainable tourism.
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