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Tourism in a Salt Pan: Does Creativity Matter?
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Author(s): Jorge Ramos (CIEO, CinTurs, Research Centre for Spatial and Organizational Dynamics, University of Algarve, Faro, Portugal)and Ana Cláudia Campos (Faculty of Tourism and Hospitality, European University, Lisbon, Portugal)
Copyright: 2020
Pages: 17
Source title:
Multilevel Approach to Competitiveness in the Global Tourism Industry
Source Author(s)/Editor(s): Sérgio Jesus Teixeira (Higher Institute of Administration and Languages, Portugal)and João Matos Ferreira (University of Beira Interior, Portugal)
DOI: 10.4018/978-1-7998-0365-2.ch009
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Abstract
The production of salt has always been part of human life. Salt natural sources may vary from rock mine to marine water. Some places have developed their economy considerably due to the extraction and trade of this raw material. More recently, traditional sea salt production activities have been attracting attention from a diversified range of the public. Traditional salt producers usually focus on production, but as a result of tourist demand for visiting salt production activities, producers must develop the intention to receive visitors. Such reception not only shows visitors the activity, but serves as an advertisement to international markets likely to add value to such an ancient, fundamental good: salt.
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