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Tourist Guiding in Halal Tourism: Case of Southeast Asia
Abstract
The growing interest in Halal tourism activity represents a prolific lens for scholars and practitioners in the tourism arena to study its concept, its role, and its potential to affect the sustainability of Halal tourism industry. The success of tourism industry is highly dependent on traveler experience with respect to customer service, experience, facilities, comfort, and delight. The notion of Halal tourism is connected and geared to the adoption of Islamic principles and practice in all aspect of tourism activities such as in Halal hotel, Halal restaurant, Halal spa, Halal package tour, Halal transportation, Halal warehouse, and Halal retail. Halal tourism market reached USD 181 billion in year 2018 and is expected to grow every year. The number of Muslim travelers to Southeast Asian countries has rapidly increased as Southeast Asia (SEA) is known as a dynamic environment with a total Muslim population around 240 million.
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