Transmedia Television Journalism in Brazil: Jornal da Record News as Reference

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Author(s): Yvana Fechine (Federal University of Pernambuco, Brazil)and Sofia Costa Rêgo (Federal University of Pernambuco, Brazil)
Copyright: 2018
Pages: 13
Source title: Exploring Transmedia Journalism in the Digital Age
Source Author(s)/Editor(s): Renira Rampazzo Gambarato (National Research University Higher School of Economics, Russia)and Geane C. Alzamora (Federal University of Minas Gerais, Brazil)
DOI: 10.4018/978-1-5225-3781-6.ch015

Keywords: Communication Studies / Digital Communications / Education / Information Science Reference

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Abstract

One of the main features of television is its appeal to transmediation—a production model oriented for the distribution of additional and/or associated content of a specific production in different media and technology platforms. In each field of television production (entertainment, journalism, advertising, etc.), transmediation takes various demonstrations and functions. The interest of the authors here is to show how transmedia strategies are part of the construction of the éthos in TV journalism, based on the analysis of Jornal da Record News, the first Brazilian newscast to be introduced as a transmedia production.

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Transmedia Television Journalism in Brazil: Jornal da Record News as Reference

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