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Triangular Strategic Analysis for Hybrid E-Retailers
Abstract
Based on a number of e-channel case studies and strategic management theories, this short article presents (1) an overview of a triangular strategic analysis and (2) an example application of the triangular strategic analysis with an Office Depot case study. Data on the Office Depot’s e-channel strategy and implementation were collected through secondary sources such as trade journals and Office Depot’s official publications. The triangular strategic analysis consists of (1) competitive forces analysis, (2) resource base analysis, and (3) critical success factor analysis
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