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Twitter-Based Knowledge Sharing in Professional Networks: The Organization Perspective
Abstract
Social media provides professional organizations with a new means of distributing information and perhaps even facilitating learning among their members. This study compares Twitter use in two populations, academics and corporate professionals, and in two interaction contexts, conference and non-conference, looking at how knowledge is shared by organizations. Organizations in three fields—nursing, information technology, and educational technology—were included in the study. A content analysis showed that both types of organizations focused more on supplying original content than providing links or retweets. Conferences generated the greatest activity levels and industry organizations were more savvy with Twitter use, although on the whole hashtags were underutilized and much room remains to maximize use of social media. Nonetheless, a wealth of knowledge sharing that can support information learning and professional development is taking place in these online networks.
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