Two Tickets for Paradise: Gaming and Tourism

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Author(s): Ashleigh K. Shelton (University of Minnesota, USA)
Copyright: 2012
Pages: 11
Source title: Global Hospitality and Tourism Management Technologies
Source Author(s)/Editor(s): Patricia Ordóñez de Pablos (Universidad de Oviedo, Spain), Robert D. Tennyson (University of Minnesota, USA)and Jingyuan Zhao (University of Québec at Montréal, Canada)
DOI: 10.4018/978-1-61350-041-5.ch006

Keywords: Business & Management / Business Science Reference / Hospitality, Travel & Tourism Management / Hospitality, Travel, and Tourism Management

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Abstract

This chapter begins by identifying linkage points between advergames, tourism and three major mass communication theories/approaches—media dependency theory (Ball Rokeach & DeFleur, 1976; DeFleur & Ball-Rokeach, 1989), uncertainty reduction theory (Berger & Calabrese, 1975), and uses and gratifications theory (Blumler & Katz, 1974). These will serve as examples of how advergames and hospitality can be integrated into theories and models attempting to explain the impact of information technologies. They will also provide a springboard for considering the nature of advergames with regards to tourism.

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