Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Understanding Egyptian Consumers' Intentions in Online Shopping

Understanding Egyptian Consumers' Intentions in Online Shopping
View Sample PDF
Author(s): Reham I. Elseidi (Ain Shams University, Faculty of Commerce, Business Department, Cairo, Egypt, & Badr University in Cairo, Cairo, Egypt)
Copyright: 2021
Pages: 20
Source title: Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-8957-1.ch070


View Understanding Egyptian Consumers' Intentions in Online Shopping on the publisher's website for pricing and purchasing information.


The purpose of this article is to investigate the factors that impact on Egyptian consumers' attitudes and intentions to use online shopping by integrating the technology acceptance models of Davis, and Fishbein and Ajzen's theory of reasoned action. In addition, other variables will be added such as trust and perceived enjoyment for its theoretical framework. A total 306 current internet users in Egypt provided usable responses. Structural equation modelling was employed to test the proposed model and research hypotheses. The findings showed that perceived usefulness, perceived ease of use, trust and perceived enjoyment were the significant predictors of attitude toward online shopping; whereas, attitude, perceived usefulness and perceived enjoyment were the most important factors affect the behavioural intention toward online shopping. The article provides some useful suggestions for the practitioners within the online shopping field.

Related Content

Maxim Shatkin. © 2022. 24 pages.
Alexandre Borba Da Silveira, Norberto Hoppen, Patricia Kinast De Camillis. © 2022. 26 pages.
Shouheng Sun, Dafei Yang, Xue Yan. © 2022. 29 pages.
Joan Torrent-Sellens, Pilar Ficapal-Cusí, Myriam Ertz. © 2022. 23 pages.
Émilie Boily. © 2022. 24 pages.
Catherine Anne Armstrong Soule, Sara Hanson. © 2022. 24 pages.
Claudia E. Henninger, Eri Amasawa, Taylor Brydges, Felix M. Piontek. © 2022. 23 pages.
Body Bottom